AI Insights · Timothy · April 2024
Top 5 Music and Podcasts Apps in Kenya Q1 2024
An overview of the performance of the top 5 music and podcasts apps in Kenya during Q1 2024, including trends in downloads, revenue, and active users.
In the first quarter of 2024, the top 5 music and podcasts apps in Kenya demonstrated varied performance across downloads, revenue, and active users. This data, sourced from Sensor Tower, provides insights into the trends seen during this period.
Spotify - Music and Podcasts experienced significant growth in weekly downloads, starting at approximately 15.7K in early January and peaking at around 70.6K by mid-March. Revenue also saw a strong upward trend, beginning at roughly $439 and reaching nearly $987 by the end of March. Weekly active users showed a slight increase, growing from about 379.6K to 394.2K throughout the quarter.
Deezer: Music Player, Podcast had a more modest performance. Weekly downloads remained relatively stable, fluctuating between 173 and 361. Revenue varied, starting at $214 and peaking at $409 in early January before stabilizing around $262 by the end of March. Active users showed a slight decline, from 5.5K to around 4.4K.
Boomplay: Music & Live Stream saw impressive growth in weekly downloads, starting at approximately 18.7K in early January and reaching about 53.1K by the end of March. Revenue fluctuated, peaking at $803 in mid-January and stabilizing around $154 by the end of the quarter. Active users remained relatively stable, starting at 558.7K and ending at 524.4K.
TuneIn Radio: Music & Sports maintained a consistent performance in downloads, ranging from 364 to 494 throughout the quarter. Revenue showed a slight increase from $181 to $275 by the end of March. Active users remained stable, hovering around 1.1K to 1.2K.
Audiomack - Play Music Offline saw a varied performance, with weekly downloads starting at 7.8K and reaching up to 11.8K by the end of March. Revenue was relatively stable, fluctuating between $111 and $188. Active users showed an upward trend, increasing from 274.6K to 320.2K over the quarter.
For more detailed insights on app performance, visit Sensor Tower.